About DOW Consulting
A business-consulting firm led by Niraj Kumar, Consultant, helping start-ups, small companies and MSMEs build commercial clarity, strong distribution, and enduring brand equity.
Our Consulting Philosophy
At DOW Consulting, commercial success is earned through disciplined execution, distinctive product positioning, and resilient distribution channels — not speculative hype or abstract management buzzwords.
Start-ups, small enterprises, and MSMEs operate under real capital constraints, immediate sales cycles, and aggressive competitive pressures. Our advisory work focuses directly on practical answers to fundamental commercial questions:
Anchoring every strategy in realistic channel economics, working capital requirements, and customer willingness to pay.
Helping founders clearly define why their offering matters and how it stands apart from existing alternatives.
Building practical routes to market, whether through wholesale distributors, retail placement, or direct pipelines.
Clients consult directly with senior leadership. There are no junior intermediaries or administrative roadblocks.
Explore Our Step-by-Step Approach
Learn about our 7-step process from discovery to implementation guidance.
Consultation Delivery Modes
To fit each client's schedule and operational preference, consultations are provided in two formats:
Conducted remotely via Google Meet or Zoom. Direct, scheduled advisory sessions for founders and leadership teams anywhere in India or internationally.
Available on request for on-site reviews and strategic planning.
For in-person meetings, travel and visiting charges are borne by the client and are communicated at the time of enquiry.
Niraj Kumar
Consultant • GTM Strategy, Distribution & Brand Building
“over two decades in senior roles including Vice President and Business Head at organizations such as Reliance Retail, Metro Cash & Carry, and NIF Food; B.Sc. (Hons.) in Physics; PGDBM in International Business & Marketing; Leadership Development & Change Management certification from XLRI.”
Scientific grounding in analytical methodology.
Postgraduate qualification in trade dynamics and marketing strategy.
Leadership Development & Change Management certification.
Direct communication: Clients enquire directly by phone or WhatsApp, and Consultant Niraj Kumar takes it from there.
Head Office
1212-D, Tower A, Spectrum @Metro Phase 1, Sector 75, Noida, Uttar Pradesh
Connect with Niraj Kumar
Discuss your go-to-market plan, distribution architecture, brand building, or start-up guidance directly with Consultant Niraj Kumar.